Ellen F. Ordaz founded EFO Media in 2013. The advertising agency prides itself on providing strategic media plans with measurable results. Ellen’s efforts were recently recognized by The City Magazine in El Paso. Click here to read the full article, “El Paso’s Top Women in Media.”
Excerpt from The City Magazine El Paso about Ellen F. Ordaz:
“Getting her start as a part-time receptionist, Ellen F. Ordaz, Founder and Media Strategist at EFO Media, learned the business ground-up beginning at formerly known, KTSM Television and Radio. She worked directly under Richard Pearson, the station’s former General Manager, who she says saw something in her. Ellen began in their TV division and soon after moved to the radio side of the business, and says, “I was learning the inner workings of TV and radio stations. It was invaluable.” After many years with KTSM, she began a new venture at Sanders Wingo Galvin and Morton Advertising Inc. as a junior buyer, and worked directly for Bob Wingo, now President and CEO of Sanders Wingo Advertising Inc., while learning the advertising and marketing side of the industry.
With 25 plus years in the industry, Ellen now heads her own highly successful media agency. As one of her most influential mentors, Ellen names her mother as having instilled a strong work ethic. She also credits Richard Pearson for his investment in her career, as well as Bob Wingo, whom she says has “changed the trajectory of [her] entire career.” With integrity at the core of her services, Ellen continues to offer savvy media strategies to her clients that keep both her agency and her clients ahead of the curve.”